Ranchero Power logo

Ranchero Power Review and Ratings

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Ranchero Power currently holds a Clear Energy Facts Score of 3.7 out of 5. This places them at rank #11 out of 42. Three factors were evaluated: plan quality, pricing transparency, and customer service.

Ranchero Power is a Texas-based retail electricity provider that positions itself around straightforward electricity plans, local roots, and clear communication. The company emphasizes simple, easy-to-understand Electricity Facts Labels (EFLs) and avoids overly complex plan structures, making it easier for customers to know what they are paying for.

Ranchero Power: What we like

  1. Competitive True Fixed Rate plans: Ranchero Power offers straightforward True Fixed Rate plans with no minimum usage fees or gimmicks.
  2. Consistent pricing across platforms: Their rates are generally consistent across shopping platforms, including Power to Choose, making it easier for customers to identify their best available offers without worrying about pricing discrepancies.
  3. Positive Recent Customer Feedback: Based on Google reviews covering a one-year period, customer feedback has been largely positive, with approximately one negative review for every ten positive reviews, indicating strong overall customer satisfaction.

Ranchero Power: What we don’t like

  1. eBill payment restrictions and fees: If you enroll in an eBill product, you are required to pay online. If you choose to pay by phone or mail a check while on this plan, a $4.75 “Payment Assist” fee applies.
  2. Limited broker enrollment on certain products: Some Ranchero Power products may not be eligible for enrollment through a broker acting as the customer’s agent. Customers should review the specific Electricity Facts Label (EFL) to confirm whether broker-assisted enrollment is allowed for a given plan.
  3. Below-average renewable content: The renewable energy content for many of their plans is relatively low. For example, some products list a renewable content of around 6%, which is significantly below the Texas statewide average of approximately 18.6%, making these plans less attractive for customers prioritizing greener energy options.
  4. Weaker PUCT complaint performance: While Google reviews over the past year have been mostly positive, Ranchero Power’s recent PUCT scores have been low, often at or below 2. This indicates a higher rate of formal complaints compared to many competing providers and highlights issues that may not be fully reflected in Google reviews alone.

Ratings for Ranchero Power

Company review breakdown

Ranchero Power logo

Compared against 42 Texas electricity companies rated by Clear Energy Facts.

CEF Score
3.7
3.7/5

Average score compared with other companies we evaluated.

3.6 /5.0

Cancellation fees

Ranked #10 of 42 companies

  • Cancellation fees are about average for the Texas market.
4.1 /5.0

Plans & rates

Ranked #7 of 42 companies

  • Rates are very competitive compared with most other companies.
5.0 /5.0

Transparency

Ranked #1 of 42 companies

  • Good transparency
    Similar rates on Power to Choose and the company’s own website.
  • Good transparency
    Similar rates in Google sponsored ads and on the company’s website.
2.0 /5.0

PUCT complaint record

Ranked #23 of 42 companies

Based on complaint data reported to the Public Utility Commission of Texas.

How We Rate This Company

  • PUCT Rating: This is the official scorecard published by the Public Utility Commission of Texas (PUCT).
  • Plan & Rates: We evaluate each company’s electricity rates by giving more weight to clear True Fixed plans and less weight to other fixed-type plans, using average prices across different contract lengths. Companies with lower average rates score higher, and we exclude complex or gimmicky offers that require special equipment (like smart thermostats, EV devices, seasonal pricing, or “highest usage day” rewards).
  • Cancellation Fees: We compare each plan’s early termination fee against similar plans from other providers and normalize the data. Lower cancellation fees per contract term result in better scores.
  • Transparency: We check how consistently the provider displays prices across the main shopping channels Texans use: Power to Choose, the company’s own website, and Google Ads. If the prices match across these places, the transparency score goes up. If the company advertises one price but charges something different on its site, the score goes down.
  • CEF Score: The overall Clear Energy Facts score is a weighted average of these sub-scores, giving you a single number you can use to compare providers side by side.

Data note: Except for the PUCT Rating (which comes directly from the official PUCT scorecard), all CEF scores are calculated using real, up-to-date plan data from each provider. We recalculate these scores regularly using current Electricity Facts Labels and plan details — we don’t guess or use hidden assumptions.

Clear Energy Facts ratings focus on plan structure, transparency, and pricing. They do not include direct customer service scores. For that, we recommend checking recent Google Reviews and other independent sources, and being cautious with “star ratings” shown on sponsored comparison sites.

Ranchero Power Plans & Current Rates (Jan 2026)

Ranchero Power primarily uses simple fixed-rate pricing with multiple contract length options. In addition, they have recently introduced a limited number of bill credit plans to diversify their portfolio.

Note: CEF selects plans based on value to the customer. For this review, For this review, we aim to avoid redundancy and shorter-term plans. we also generally exclude complex seasonal plans that usually offer poor value, high-rate fixed plans, and high-rate bill credit plans. For a complete list of available plans and terms, always check the provider's website. We display the latest update date for each plan, showing when the EFL and its information were collected. CEF verifies rates twice per week. Always check the provider’s website for the most current EFL and rates.

Enter your ZIP to check Ranchero Power plans

We’ll use your ZIP only to find the Transmission & Distribution Utility (TDU) for your address.

5 plans found for Ranchero Power in AEP TEXAS NORTH

Does Ranchero Power have True Fixed rate plans?

Yes — we found 4 True Fixed plans (Check Provider's website for a full list of plans):

Ranchero Smart & Fixed - 3
Ranchero Power logo True Fixed Ranked #2 of 7 True Fixed plans in this TDU & term range
Term: 3 months
Last update: January 30, 2026
Advertised average rates
500 kWh 13.90¢
1,000 kWh 13.00¢
2,000 kWh 12.60¢
Ranchero Smart & Fixed - 6
Ranchero Power logo True Fixed Ranked #6 of 11 True Fixed plans in this TDU & term range
Term: 6 months
Last update: January 30, 2026
Advertised average rates
500 kWh 15.90¢
1,000 kWh 15.00¢
2,000 kWh 14.60¢
Ranchero Smart & Fixed - 12
Ranchero Power logo True Fixed Ranked #24 of 60 True Fixed plans in this TDU & term range
Term: 12 months
Last update: January 30, 2026
Advertised average rates
500 kWh 16.20¢
1,000 kWh 15.30¢
2,000 kWh 14.90¢
Ranchero Smart & Fixed - 36
Ranchero Power logo True Fixed Ranked #6 of 35 True Fixed plans in this TDU & term range
Term: 36 months
Last update: January 30, 2026
Advertised average rates
500 kWh 16.40¢
1,000 kWh 15.50¢
2,000 kWh 15.10¢

Does Ranchero Power have Fixed - Tiered Plans?

They don’t currently list any Fixed - Tiered plans on their website or on Power to Choose for this TDU.

Does Ranchero Power have Free Hours plans?

They don’t currently list any Free Nights / Free Hours plans on their website or on Power to Choose for this TDU.

Does Ranchero Power have Free Weekend plans?

They don’t currently list any Free Weekend plans on their website or on Power to Choose for this TDU.

Does Ranchero Power have Bill Credit plans?

⚠️ Bill-credit plans are usage-dependent: These offers can look cheap at exactly 1,000 kWh or 2,000 kWh but get expensive if you use more or less than the credit window. Clear Energy Facts can model your actual usage pattern — please Log in or Sign up to see whether a bill-credit plan really saves you money.

Yes — we found 1 bill-credit style plan (Check Provider's website for a full list of plans):

Ranchero Target Use - 12
Ranchero Power logo Usage Credit Plan
Term: 12 months
Last update: January 30, 2026
Advertised average rates
500 kWh 19.80¢
1,000 kWh 12.90¢
2,000 kWh 17.80¢

Transparency Review in Detail

5.0 /5.0

Transparency

Ranked #1 of 42 companies

Ranchero Power obtains the highest score in transparency because their rates and plans are consistent across all platforms, including their website, sponsored content on Google, and the Power to Choose marketplace. This means you can be confident that if you are interested in a plan with them, the price you find will be similar from any source.

Customer Service Review in Detail

2.0 /5.0

PUCT complaint record

Ranked #23 of 42 companies

In this section we focus on the company’s customer service, using the official complaint data from the Public Utility Commission of Texas (PUCT).

1. PUCT scorecard rating. This score shows how this provider compares to other Texas electricity companies based on the number of customer complaints the PUCT receives about them.

2. What the PUCT scorecard means. The PUCT publishes a scorecard that rates Retail Electric Providers based on their complaint history. It compares a company's market share to its share of complaints filed with the state. Companies that resolve issues before customers feel the need to contact the PUCT receive higher ratings (5 Power Circles), while companies that frequently force customers to escalate issues receive lower ratings.

If a company does not have a PUCT rating (or we show “No rating”), it usually means there is not enough historical data for the PUCT to calculate a score. This typically happens when a company is new to the market or has a customer base too small to be statistically compared to larger providers.

Ranchero Power Reviews
4.3 Stars | 138 reviews

Summary of Real Customer Reviews

At Clear Energy Facts we encourage people to leave reviews on platforms where everyone can read them and companies can respond publicly. From all the options available, we’ve found that Google tends to have some of the most consistent review practices and is a widely trusted source for real customer feedback.

The analysis below is based primarily on Google reviews from roughly the last 12 months, so the information reflects recent customer experiences rather than very old history.

Customers describe positive interactions with customer service representatives, who are cited as being professional, helpful, kind, and efficient in resolving issues, answering questions, and guiding users through processes. The enrollment process is also noted as being easy and seamless, and the company is mentioned as having competitive rates.
While customers praise the company for helpful customer service, an easy enrollment process, and competitive rates, reviews also cite issues with billing practices, restrictive account policies, and a concern regarding credit card information security.

Common questions about Ranchero Power

Is Ranchero Power a good electricity company?

Based on our independent analysis, Ranchero Power currently holds a Clear Energy Facts Score of 3.7 out of 5. This places them at rank #11 out of 42 retail electricity providers we track in Texas. This rating reflects a combination of their plan value, customer service history, and pricing transparency.

Does Ranchero Power have True Fixed rate plans?

Yes. Ranchero Power currently offers True Fixed rate plans. The cheapest True Fixed rate that we have validated is Ranchero Smart & Fixed - 3 at about 11.5¢/kWh around 1,000 kWh with a 3-month term in the Dallas service area. Use the ZIP search above to see the latest True Fixed options available for your area.

Does Ranchero Power offer Free Nights or Free Hours plans?

We do not currently find any Free Nights / Free Hours plans from Ranchero Power.

Does Ranchero Power offer Free Weekends plans?

We do not currently find any Free Weekends plans from Ranchero Power.