Black and white view of an oil pump jack in Midland Texas, a major deregulated electricity market in the Oncor TDU territory

Best Electricity Rates in Midland

Edited by Rafael Morales
Last updated:

To find the best electricity rates in Midland, we compare plans from provider websites, Power to Choose, and select sponsor offers. We only show True Fixed plans—no gimmicks, no free night traps, and no hidden fees.

For a list of the best Free Nights, Free Weekends, and Prepaid plans in Midland, follow these links: Best Free Nights plans, Best Free Weekends plans, and No-credit-check prepaid plans.

Our Recommendation

Our Recommendation
Atlantex Power
★ ★ ★ ★ ★
Full review

Luminous

Term: 14 months
500 kWh
13.6¢
1000 kWh
13.1¢
2000 kWh
12.9¢
Photo by Delfino Barboza on Unsplash

Cheapest Electricity Rates in Midland

True Fixed Rate plans only, enter zipcode for full list and more details

Check details in your area
1st
Review
No Gimmicks 15
PTC
Apr 05
15 months
500 KWH
13.0¢
1000 KWH
12.5¢
2000 KWH
12.3¢

Top concerns

⚠️⚠️⚠️ Risk of account being transferred

⚠️⚠️ Poor Customer Service on Google Reviews

2nd
Review
True Value 12
PTC
Apr 05
12 months
500 KWH
13.0¢
1000 KWH
12.6¢
2000 KWH
12.4¢

Top concerns

⚠️ ⚠️ ⚠️ Risk of account being transferred

⚠️ ⚠️ ⚠️ Need to call for Autopay setup

⚠️ ⚠️ One of the highest cancellation fees

⚠️ ⚠️ High Complain Ratio. 1 on PUCT score

3rd
Review
SoFed Better Rate Plus- 14
Company website
Apr 02
14 months
500 KWH
13.6¢
1000 KWH
12.6¢
2000 KWH
12.2¢

Top concerns

⚠️ High Complain Ratio. 2 on PUCT score

4th
Review
No Gimmicks 12
PTC
Apr 05
12 months
500 KWH
13.1¢
1000 KWH
12.6¢
2000 KWH
12.4¢

Top concerns

⚠️⚠️⚠️ Risk of account being transferred

⚠️⚠️ Poor Customer Service on Google Reviews

5th
Review
Ranchero Smart & Fixed - 12
PTC
Apr 05
12 months
500 KWH
13.6¢
1000 KWH
12.6¢
2000 KWH
12.2¢

Top concerns

⚠️ High Complain Ratio. 2 on PUCT score

6th
Review
Companion + Perks 12
PTC
Apr 05
12 months
500 KWH
13.2¢
1000 KWH
12.7¢
2000 KWH
12.5¢

Top concerns

⚠️ High Complain Ratio. 2 on PUCT score

7th
Review
No Gimmicks Green 12
100% Renewable
PTC
Apr 05
12 months
500 KWH
13.2¢
1000 KWH
12.7¢
2000 KWH
12.5¢

Top concerns

⚠️⚠️⚠️ Risk of account being transferred

⚠️⚠️ Poor Customer Service on Google Reviews

8th
Review
Eco Choice 12
100% Renewable
PTC
Apr 05
12 months
500 KWH
13.2¢
1000 KWH
12.7¢
2000 KWH
12.5¢

Top concerns

⚠️ High Complain Ratio. 2 on PUCT score

9th
Review
Frontier Power Saver 12
PTC
Apr 05
12 months
500 KWH
13.2¢
1000 KWH
12.7¢
2000 KWH
12.5¢

Top concerns

⚠️ High Complain Ratio. 2 on PUCT score

10th
Review
Fixed Bluebonnet 12
Company website
Apr 02
12 months
500 KWH
13.3¢
1000 KWH
12.8¢
2000 KWH
12.6¢

Top concerns

⚠️ ⚠️ ⚠️ Risk of account being transferred

⚠️ ⚠️ High Complain Ratio. 1 on PUCT score

Showing the best available 500 / 1000 / 2000 kWh prices for the selected term range. Sources include PowerToChoose (“PTC”) and direct provider sites. We are not affiliated with PowerToChoose.org or the Public Utility Commission of Texas; these offers are shown for informational purposes only.

TDU Contact and Outage Information for Midland

The main ZIP codes for Midland are 79701, 79703, 79705, 79706, 79707, and 79712. Oncor delivers electricity to homes in Midland and is also the company you should contact if you experience a power outage in your area.

Utility Service Contacts

ONCOR

Visit TDU Website Open Outage Map

Support Phone

888-313-4747

Midland Housing & Heating Facts

Local housing and heating composition based on city profile inputs.

Median Year Built

1989

  • Midland summers are hot, and temperatures above 100°F are common. Still, Midland has one advantage over more humid cities in Southeast Texas: the air is much drier. That means your A/C is mostly working to cool the house, not remove as much moisture from the air. Bills can still rise sharply in August, but a similar home in Midland may use less electricity for cooling than the same home in a humid city like Houston.
  • Winter is a different story. In West Texas, winter air can be very cold, with frequent freezes and strong cold fronts. That can become a major driver of electricity use, especially since about half of homes in Midland rely on electricity for heating. If your home uses electric heat, winter bills can climb fast during cold spells.
Energy Tip: Because West Texas dust can clog HVAC filters and reduce system efficiency, Midland residents should check their AC filters every month and replace them more often when they look dirty. In dusty months, many homes may need a new filter every 30 to 60 days instead of waiting the full 90 days.

Source: U.S. Census Bureau. "Selected Housing Characteristics." American Community Survey, ACS 5-Year Estimates Data Profiles, Table DP04.

Heating Type Share

Electricity 46.6%
Gas 51.7%
Other 1.7%

Housing Mix Share

House 68.0%
Apartment 23.2%
Other 8.8%

Bill Estimator in Midland Using Competitive Market Rates

Pick housing type, heating type, and plan type to estimate seasonal monthly bills.

Bill Estimator for Apartments

Atlantex Power

Luminous

Atlantex Power · 14 mo

Season Usage Estimated Bill
Dec - Feb -- --
Mar - May -- --
Jun - Aug -- --
Sep - Nov -- --

Bill Estimator for Houses

Atlantex Power

Luminous

Atlantex Power · 14 mo

Season Usage Estimated Bill
Dec - Feb -- --
Mar - May -- --
Jun - Aug -- --
Sep - Nov -- --

Top 5 Reviewed Electricity Companies in Midland

Highest review scores among True Fixed providers currently listed for Midland.

Rank #1 Score 4.48/5
Texans Choice Power

Texans Choice Power

★ ★ ★ ★ ★

From 13.0¢ @ 1000 kWh

1 eligible plans

Read Full Review
Rank #2 Score 4.48/5
Abundance Energy

Abundance Energy

★ ★ ★ ★ ★

From 13.2¢ @ 1000 kWh

9 eligible plans

Read Full Review
Rank #3 Score 4.38/5
Branch Energy

Branch Energy

★ ★ ★ ★ ★

From 13.6¢ @ 1000 kWh

1 eligible plans

Read Full Review
Rank #4 Score 4.21/5
Champion Energy

Champion Energy

★ ★ ★ ★ ★

From 14.2¢ @ 1000 kWh

5 eligible plans

Read Full Review
Rank #5 Score 4.14/5
Constellation

Constellation

★ ★ ★ ★ ★

From 16.0¢ @ 1000 kWh

1 eligible plans

Read Full Review

Moving to Midland? Avoid These Common Bill Credit Traps

Midland is part of the Texas deregulated electricity market, which gives you the power to choose your provider, but it also exposes you to dozens of confusing plans and marketing tactics. This guide: How to buy Electricity in Texas will help you avoid two of the most common mistakes:

  1. Getting a Bill Credit Plan for an Apartment: If you live in an apartment, never simply choose the lowest advertised rate you see online, especially if it is significantly lower than the standard fixed rates on this page. We provide the most competitive Truly Fixed Rate options available. Anything advertised below that level is likely a Bill Credit plan. These plans only become cheap if you hit a specific usage threshold, usually 1,000 kWh. If you live in an apartment, your usage likely will not hit that 1,000 kWh threshold for at least 6 months out of the year
  2. Avoid "Time of Use" (TOU) Plans: Do not sign up for a TOU plan if you do not know your exact usage habits. Free Nights and Free Weekends are specialized plans that often charge a much higher rate during the day to make up for the free hours. Usually, these plans end up costing you more money than you save. While they can work for some people, you must check your habits first. For more information, check our Guide for Shopping Free Night Plans in Texas.

Truly Fixed vs. Bill Credit vs. Time-of-Use: Which Plan Type Is Better in Midland?

  • New to your home? (Less than 12 months): If you just moved to Midland or have lived in your home for less than a year, we strongly recommend sticking with Truly Fixed plan.
Why: Without a full year of usage history, you do not know how your home will handle the Texas heat in August or the cold snaps in February. A fixed rate helps protect you from large price swings during those unpredictable months.

  • Lived there for a year or more? (Use Your Data): If you have at least 12 months of history in the same location, you can stop guessing. Over 90% of Texas homes are equipped with Smart Meters, which record your electricity usage every 15 minutes.

Take advantage of our Analysis Tool: Our system can compare every available plan against your actual usage history. This is extremely valuable for checking whether Free Nights or Free Weekends plans are really saving you money, or whether a Truly Fixed rate is still your cheapest option. To use this tool, sign in or create an account and compare more the 200 plans in Midland


Frequently Asked Questions about Electricity Rates in Midland

What is the best 12-month True Fixed rate in Midland right now?

The Cheapest 12-month True Fixed plan right now in Midland is Budget Power — No Gimmicks 15, with a rate of 12.5¢/kWh at 1000 kWh.

What is the average electricity bill in Midland for a studio apartment (electric heating)?

Using our recommended 12-month style plan Luminous from Atlantex Power, the estimated monthly bill in Midland for a studio apartment with electric heating is $69.36.

What is the average electricity bill in Midland for a medium house (electric heating)?

Using our recommended 12-month style plan Luminous from Atlantex Power, the estimated monthly bill in Midland for a medium house with electric heating is $134.49.

What is the average electricity bill in Midland for a large house (gas heating)?

Using our recommended 12-month style plan Luminous from Atlantex Power, the estimated monthly bill in Midland for a large house with gas heating is $175.79.

How do I know if a plan I choose is a True Fixed plan in Midland?

If you find a plan that looks good on another provider’s website, in an online ad, or even on Power to Choose, you can still use Clear Energy Facts to double-check it.

First, download or open the plan’s Electricity Facts Label (EFL). Then compare it using our EFL Inspector: EFL Inspector .

This tool helps you tell whether a plan is truly fixed, a bill-credit plan, a free nights/weekends offer, or something else.

Which TDU serves Midland?

The primary TDU serving Midland is ONCOR. This TDU owns and maintains local delivery poles and wires, and also manages outage restoration.

How do I confirm the correct TDU for my address in Midland?

Check your current electricity bill or service paperwork for the delivery utility name. If you are moving, enter your ZIP code and address during enrollment to confirm the exact TDU.