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Southern Federal Review and Ratings

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Southern Federal currently holds a Clear Energy Facts Score of 3.5 out of 5. This places them at rank #15 out of 42. Three factors were evaluated: plan quality, pricing transparency, and customer service.

Southern Federal is a Texas-based retail electricity provider that positions itself around straightforward electricity plans, local roots, and clear communication. The company emphasizes simple, easy-to-understand Electricity Facts Labels (EFLs) and avoids overly complex plan structures, making it easier for customers to know what they are paying for.

Southern Federal: What we like

  1. Competitive True Fixed Rate plans: Southern Federal offers straightforward True Fixed Rate plans with no minimum usage fees or gimmicks, making their pricing easy to understand and compare.
  2. Consistent pricing across platforms: Their rates are generally consistent across shopping platforms, including the Power to Choose marketplace, which helps customers identify the best available offers without worrying about pricing discrepancies depending on where they shop.
  3. Strong recent customer feedback: Looking only at Google reviews from the past year, customer feedback has been largely positive, with more than 200 reviews during that period and only a small portion being negative. Customers frequently praise the easy sign-up process and competitive pricing.

Southern Federal: What we don’t like

  1. eBill payment restrictions and fees: If you enroll in an eBill product, payments must be made online. Choosing to pay by phone or by mailing a check while on this plan results in a $4.75 “Payment Assist” fee.
  2. Limited broker enrollment on certain products: Some Southern Federal products may not be eligible for enrollment through a broker acting as the customer’s agent. Customers should review the specific Electricity Facts Label (EFL) to confirm whether broker-assisted enrollment is allowed for a given plan.
  3. Below-average renewable content: The renewable energy content for many of their plans is relatively low. For example, some products list renewable content of around 6%, which is well below the Texas statewide average of approximately 18.6%. This makes these plans less appealing for customers who prioritize greener energy options.
  4. Weaker PUCT complaint performance: While Google reviews over the past year have been mostly positive, Southern Federal’s recent PUCT scores have been low—often at or below 2. This indicates a higher rate of formal complaints compared to many competing providers and highlights issues that may not be fully reflected in Google reviews alone.

Ratings for Southern Federal

Company review breakdown

Southern Federal logo

Compared against 42 Texas electricity companies rated by Clear Energy Facts.

CEF Score
3.5
3.5/5

Average score compared with other companies we evaluated.

2.7 /5.0

Cancellation fees

Ranked #28 of 42 companies

  • Cancellation fees are about average for the Texas market.
4.3 /5.0

Plans & rates

Ranked #3 of 42 companies

  • Rates are very competitive compared with most other companies.
5.0 /5.0

Transparency

Ranked #1 of 42 companies

  • Good transparency
    Similar rates on Power to Choose and the company’s own website.
  • Good transparency
    Similar rates in Google sponsored ads and on the company’s website.
2.0 /5.0

PUCT complaint record

Ranked #23 of 42 companies

Based on complaint data reported to the Public Utility Commission of Texas.

How We Rate This Company

  • PUCT Rating: This is the official scorecard published by the Public Utility Commission of Texas (PUCT).
  • Plan & Rates: We evaluate each company’s electricity rates by giving more weight to clear True Fixed plans and less weight to other fixed-type plans, using average prices across different contract lengths. Companies with lower average rates score higher, and we exclude complex or gimmicky offers that require special equipment (like smart thermostats, EV devices, seasonal pricing, or “highest usage day” rewards).
  • Cancellation Fees: We compare each plan’s early termination fee against similar plans from other providers and normalize the data. Lower cancellation fees per contract term result in better scores.
  • Transparency: We check how consistently the provider displays prices across the main shopping channels Texans use: Power to Choose, the company’s own website, and Google Ads. If the prices match across these places, the transparency score goes up. If the company advertises one price but charges something different on its site, the score goes down.
  • CEF Score: The overall Clear Energy Facts score is a weighted average of these sub-scores, giving you a single number you can use to compare providers side by side.

Data note: Except for the PUCT Rating (which comes directly from the official PUCT scorecard), all CEF scores are calculated using real, up-to-date plan data from each provider. We recalculate these scores regularly using current Electricity Facts Labels and plan details — we don’t guess or use hidden assumptions.

Clear Energy Facts ratings focus on plan structure, transparency, and pricing. They do not include direct customer service scores. For that, we recommend checking recent Google Reviews and other independent sources, and being cautious with “star ratings” shown on sponsored comparison sites.

Southern Federal Plans & Current Rates (Jan 2026)

Southern Federal primarily uses simple fixed-rate pricing with multiple contract length options.

Note: CEF selects plans based on value to the customer. For this review, For this review, we aim to avoid redundancy and shorter-term plans. we also generally exclude complex seasonal plans that usually offer poor value, high-rate fixed plans, and high-rate bill credit plans. For a complete list of available plans and terms, always check the provider's website. We display the latest update date for each plan, showing when the EFL and its information were collected. CEF verifies rates twice per week. Always check the provider’s website for the most current EFL and rates.

Enter your ZIP to check Southern Federal plans

We’ll use your ZIP only to find the Transmission & Distribution Utility (TDU) for your address.

6 plans found for Southern Federal in TEXAS-NEW MEXICO POWER COMPANY

Does Southern Federal have True Fixed rate plans?

Yes — we found 6 True Fixed plans (Check Provider's website for a full list of plans):

SoFed Better Rate - 3
Southern Federal logo True Fixed Ranked #1 of 9 True Fixed plans in this TDU & term range
Term: 3 months
Last update: January 30, 2026
Advertised average rates
500 kWh 14.90¢
1,000 kWh 13.60¢
2,000 kWh 13.00¢
SoFed Better Rate - 6
Southern Federal logo True Fixed Ranked #4 of 11 True Fixed plans in this TDU & term range
Term: 6 months
Last update: January 30, 2026
Advertised average rates
500 kWh 17.00¢
1,000 kWh 15.70¢
2,000 kWh 15.10¢
SoFed Better Rate - 18
Southern Federal logo True Fixed Listed on Power to Choose Ranked #11 of 62 True Fixed plans in this TDU & term range
Term: 18 months
Last update: January 30, 2026
Advertised average rates
500 kWh 17.10¢
1,000 kWh 15.80¢
2,000 kWh 15.20¢
SoFed Try Us Out - 48
Southern Federal logo True Fixed Ranked #5 of 38 True Fixed plans in this TDU & term range
Term: 48 months
Last update: January 30, 2026
Advertised average rates
500 kWh 17.60¢
1,000 kWh 16.30¢
2,000 kWh 15.70¢
SoFed Better Rate - 12
Southern Federal logo True Fixed Ranked #24 of 62 True Fixed plans in this TDU & term range
Term: 12 months
Last update: January 30, 2026
Advertised average rates
500 kWh 17.70¢
1,000 kWh 16.40¢
2,000 kWh 15.80¢
SoFed Better Rate - 36
Southern Federal logo True Fixed Ranked #6 of 38 True Fixed plans in this TDU & term range
Term: 36 months
Last update: January 30, 2026
Advertised average rates
500 kWh 17.70¢
1,000 kWh 16.40¢
2,000 kWh 15.80¢

Does Southern Federal have Fixed - Tiered Plans?

They don’t currently list any Fixed - Tiered plans on their website or on Power to Choose for this TDU.

Does Southern Federal have Free Hours plans?

They don’t currently list any Free Nights / Free Hours plans on their website or on Power to Choose for this TDU.

Does Southern Federal have Free Weekend plans?

They don’t currently list any Free Weekend plans on their website or on Power to Choose for this TDU.

Does Southern Federal have Bill Credit plans?

We don’t currently list any Bill Credit plans for this provider in this TDU.

Transparency Review in Detail

5.0 /5.0

Transparency

Ranked #1 of 42 companies

Southern Federal obtains the highest score in transparency because their rates and plans are consistent across all platforms, including their website, sponsored content on Google, and the Power to Choose marketplace. This means you can be confident that if you are interested in a plan with them, the price you find will be similar from any source.

Customer Service Review in Detail

2.0 /5.0

PUCT complaint record

Ranked #23 of 42 companies

In this section we focus on the company’s customer service, using the official complaint data from the Public Utility Commission of Texas (PUCT).

1. PUCT scorecard rating. This score shows how this provider compares to other Texas electricity companies based on the number of customer complaints the PUCT receives about them.

2. What the PUCT scorecard means. The PUCT publishes a scorecard that rates Retail Electric Providers based on their complaint history. It compares a company's market share to its share of complaints filed with the state. Companies that resolve issues before customers feel the need to contact the PUCT receive higher ratings (5 Power Circles), while companies that frequently force customers to escalate issues receive lower ratings.

If a company does not have a PUCT rating (or we show “No rating”), it usually means there is not enough historical data for the PUCT to calculate a score. This typically happens when a company is new to the market or has a customer base too small to be statistically compared to larger providers.

Southern Federal Reviews
4.7 Stars | 471 reviews

Summary of Real Customer Reviews

At Clear Energy Facts we encourage people to leave reviews on platforms where everyone can read them and companies can respond publicly. From all the options available, we’ve found that Google tends to have some of the most consistent review practices and is a widely trusted source for real customer feedback.

The analysis below is based primarily on Google reviews from roughly the last 12 months, so the information reflects recent customer experiences rather than very old history.

Customers describe service representatives as helpful, knowledgeable, professional, friendly, and patient while assisting with account setup, renewals, and issue resolution. The company is noted for offering competitive rates and transparent plans. The enrollment process, both online and by phone, is described as quick and easy.
Customers report positive interactions with service agents and competitive rates, while also citing issues related to billing practices, online payment systems, and service administration.

Common questions about Southern Federal

Is Southern Federal a good electricity company?

Based on our independent analysis, Southern Federal currently holds a Clear Energy Facts Score of 3.5 out of 5. This places them at rank #15 out of 42 retail electricity providers we track in Texas. This rating reflects a combination of their plan value, customer service history, and pricing transparency.

Does Southern Federal have True Fixed rate plans?

Yes. Southern Federal currently offers True Fixed rate plans. The cheapest True Fixed rate that we have validated is SoFed Better Rate - 3 at about 11.4¢/kWh around 1,000 kWh with a 3-month term in the Dallas service area. Use the ZIP search above to see the latest True Fixed options available for your area.

Does Southern Federal offer Free Nights or Free Hours plans?

We do not currently find any Free Nights / Free Hours plans from Southern Federal.

Does Southern Federal offer Free Weekends plans?

We do not currently find any Free Weekends plans from Southern Federal.